Apple Launches New Instagram Account

Apple has expanded its social media presence by launching a new Instagram account called Hello Apple (@helloapple). This account aims to share company news, stories, product marketing, and insights into the creative work of Apple’s community of creators.

Highlights of the New Account

The new account will showcase how Apple products inspire creativity and make a difference in everyday lives. It will also provide occasional behind-the-scenes peeks, giving fans a chance to learn something new about Apple’s operations and products.

Initial Content

Apple has already started sharing content on the new account, including a video that says ‘Hello’ and a post featuring Apple CEO Tim Cook’s new ’50 Years of Thinking Different’ letter. The company plans to celebrate its 50th anniversary on April 1st with special events and activities.

Expanding Social Media Presence

Apple already has special Instagram accounts for various services such as Apple Music, Apple News, Apple Books, Apple TV, Apple Fitness+, and Apple Creator Studio. Additionally, Apple has been active on TikTok and recently allowed users to comment on its videos on the platform.

Conclusion

With the launch of the new Instagram account, Apple continues to expand its social media presence to reach a wider audience and engage more deeply with its community of users and creators.

元記事: https://www.macrumors.com/2026/03/12/hello-apple-instagram-account/