Mac Trade-Ins Surge with MacBook Neo Launch

Apple has witnessed an unusual surge in Mac trade-ins this week, coinciding with the launch of the new MacBook Neo. According to a reliable source speaking to MacRumors, the number of Macs traded in at Apple retail stores has increased by over 100% compared to previous weeks.

Drivers Behind the Surge

The surge is likely driven by the demand for the MacBook Neo and the M5 MacBook Air. Older, low-end models have dominated this week’s trade-ins, indicating that customers are upgrading to the new models rather than opting for the recently launched MacBook Pro models with the M5 Pro and M5 Max chips.

Significance of the Surge

The scale of this increase is notably different from most previous Mac launches. While new Mac launches typically cause a slight surge in trade-ins, the increase is usually much smaller than what has been observed this week. This suggests a heightened consumer enthusiasm for the new models.

Historical Context

Evidence suggests that this surge in Mac trade-ins is the largest since the launch of the first Apple silicon Macs between 2020 and 2021. This highlights the significant impact of the MacBook Neo and the M5 MacBook Air on the market.

元記事: https://www.macrumors.com/2026/03/13/mac-trade-ins-surge-amid-macbook-neo-launch/